SUXXEED – Customized sales solutions from one of the leading sales service providers in Germany. Strategy, outsourcing, training, and much more.

Our formulaforsuccess


Sales Evolution Group

Tracking down the sales gene

We find people with an innate talent for sales for you.

Training people with a talent for sales

We make our people with a talent for sales fit for your brand.

Optimizing sales and marketing concepts

We discover sales potential in new customer groups and new markets that will be profitable for you.

Tapping into sales potential

We provide the knowledge, tools, and personnel you need to enter into new markets

Achieving sales success

We put our heart and mind into applying our knowledge to achieve sustainable sales success for you. We refer to this as “Sales Excellence.”


Readers in 2017


Sales is our passion, which is why we launched in 2011. We produce 150 articles on sales and marketing each year and our readership continues to grow.


Research, expertise, success.

Our recipe for success is based on three pillars: Uncover new knowledge in sales, apply it to our everyday work, and share it with others.


We are committed to making the field of sales more professional and are researching tomorrow’s trends. In collaboration with the University of St. Gallen, we realize research projects, studies, publications, workshops, and seminars on issues related to sales.

Practical application

The latest research findings enrich our innovative sales solutions. They allow for superior design in the sales process as well as for our sales experts to achieve better results in their work.


We don’t just seek out well-versed sales experts, we also train them. Academic findings and practical experience are incorporated into our educational offerings.




Our managing directors are active in research and business. In 2017 alone we gave presentations at the University of St. Gallen, the Nuremberg Institute of Technology, the Ruhr-Universität Bochum and some more.

About us

The management team

Michael Ahlers

Founder and managing director Michael Ahlers holds a degree in business administration and is responsible for the areas of sales, marketing, and finance. 

Michael Ahlers has many years of professional sales experience in key account management in the automotive industry. He then held leading positions in the areas of sales services as well as business development at the IT companies Olivetti, Wang Global, and Getronics, as well as an executive management position at a communication service provider in Nuremberg in the area of operations and the development of European locations.

Volker Panier

Partner and managing director Volker Panier holds a degree in business administration. A diversely qualified and experienced expert, Volker Panier has been responsible for the areas of training, recruiting, and key account management for the sales alliances since 2007. Volker Panier brings along extensive experience in the development of service organizations and customer support.

After holding various positions of responsibility in central procurement at Siemens AG, Volker Panier sought a new challenge at the Dorfner Group. There he spent several years in charge of commercial management for the parent company and was also responsible for establishing and managing the Catering subsidiary.

What makes us unique

The five principles of SUXXEED GmbH contribute to sustainable, measurable added value. Our employees are obligated to these values. They form the framework for our thoughts and actions, and act both as leadership tools and as the foundation for our corporate culture.

  • Commitment and expertise for our clients
  • Innovation
  • Integrity and partnership
  • Teamwork
  • Respect for individuals


Euro in turnover


300 employees, 16 million euro in turnover, two locations. One of the market leaders for the outsourcing of sales activities. The winner of the acquisa award and the Bayerischer Gründerpreis (Bavarian Award for Entrepreneurship).


Who we are

SUXXEED Sales for your success GmbH, founded in 2003, is one of the leading sales service providers in Germany. As sales experts with many years of industry experience and high quality standards, we offer our clients customized sales solutions. Our goal is to realize your sales strategy and to improve your results in a measurable and sustainable way. Over 300 committed sales specialists with responsibility for turnover work in long-term sales alliances for our clients from various industries. We are driven by a special passion for the design of sales  strategies and processes as well as our methodological expertise. As progressive thinkers who are familiar with the markets, we are optimally prepared for the challenges of modern sales management.

  • SUXXEED is founded in 2003 
  • Managing directors: Michael Ahlers, Volker Panier
  • Locations in Nuremberg and Cologne
  • 300 sales experts
  • 2010 winner of the Bayerischer Gründerpreis (Bavarian Award for Entrepreneurship)
  • 2012 winner of the aqcuisa award for the best sales concept